In recent years video marketing has continued to increase in popularity at a dramatic rate. It has been estimated that individuals are 4 times more likely to give a response to a video than they are to written text. Although this helps companies with their expansion, many individuals are still failing to add videos as part of their advertising efforts. It is very important that businesses become aware of how appealing videos are to their customers. This will allow them to use them effectively to increase their customer base.
3 Factors Determining Why Videos Are Appealing to Consumers
1. They can relate to them more.
Humans are very visual. We use our sight the most when it comes to making evaluations. We see something that helps us with engaging our emotions and other emotions better. What that means is that there is a greater chance of us relating to a video than we would to other forms of communication. This type of emotional communication that can form means it’s possible to start to build up the individual’s trust in the product or brand. It is more likely that people will remember something they have seen and have been able to connect with, compared to what they have read or heard.
2. They are less time consuming and more convenient.
In today’s society, everyone is always in a big hurry. We are always searching for the easiest and quickest method for getting stuff done, and we’are constantly pressed for time. Our lives are dominated by multi-tasking. With videos, we can watch and do something else at the time.
Viewing a video also takes a lot less time than reading an entire article. You can relay the same message in less than half of the time. Consumers do like having all of the available information, however, you need to relay it to them as fast as you can. With attention spans steadily decreasing, we really don’t have the ability to focus on information for extended time periods. “You need to share your message quickly visually and audibly or people won’t be able to process it,” says a professional voice artist at Voice Fairy.
3. Technological advances
The average consumer can now access the internet from any place and at any time, so they want to take advantage of it. It is easy to view videos on small screens, compared to many pages of reading which requires lots of squinting and scrolling in order to view it on a small platform.
Most people these days are social media addicts. We like sharing information we obtain with our whole group of Twitter, Instagram or Facebook followers. It is more likely that a video will be watched by other people and get more likes. That is the aim of each post you make when you post a good video which may prove to be very useful for some of your followers.
Videos overall satisfy our needs for the visual, which makes them a perfect method of advertising for businesses. They do this through giving the customer the opportunity to feel more closely connected to a brand, which is the goal for any kind of marketing.