It has been said that a photo can speak a thousand words. That is even more appropriate when it comes to property marketing. The images that you use for your property marketing are not only a reflection of your business, brand, and the way you would like to be perceived, they are also a critical element that helps to market a property. Property images offer immediate connections to buyers and help to draw them in and clinch the sale.
We strongly believe that well taken, high-quality property marketing images with CGI services can make a big difference when it comes to marketing a property. Property portals have statistics that provide evidence of that. It is a fairly straightforward process to take the right photos, but provide them with the right finishing touches so that the property stands out from all of the others in the area that can provide your property marketing with significant improvements.
Why should your property marketing images be edited?
With major social media channels like Instagram highlighting the importance of taking high-quality images of even simple things like your breakfast, it definitely brings the question of why aren’t we putting as much effort into getting out property marketing images edited into the forefront. A potential buyer is drawn in by aesthetically pleasing images, so it will pay off over the long term to edit your images properly.
The Guardian recommends that 95% of property searches are done online now, with an increasing number of buyers searching website and social media listings before going in physically to see an estate agent. Although this method is easier and faster for buyers, it does eliminate estate agents being able to “sell” a property and encourage viewings of properties that might not hit the brief of the purchaser initially. If a property has just image online for selling it, making sure that you have enticing and well-edited property images for drawing in buyers, will lead to more viewings and a sale ultimately.
There are a number of benefits that come with editing property marketing images. You don’t need to be an editing wizard to achieve high-quality images. There is a wide range of techniques that can be applied to property images in order to improve their quality. When you pay attention to those small details it can help to increase your property’s appeal. You might think that clothing appears on the edge of a shot or a car parked on the outside of the property are insignificant details. However, they can really jump out at prospective buyers like flashing red warning signals. If you take the time to edit your images it can make a big difference, we promise!
Hire a studio skilled in property images
Hire a studio that is skilled in producing stunning and exquisite property images. They should follow a standard where each image goes through a set series of techniques in order t ensure they get the absolute best out of every image. The things that really matter to buyers include straightening the image in general, incorporating blue skies and reducing highlights and shadows, removing any scratches or dust, and improving the brightening or contrast of the shot.
Numerous estate agents have their own in-house photo editing style that helps them make their photos distinct from competitor agents. We understand that bespoke editing requirement and can work with you to make sure our photo editors do their editing according to your in-house style.
When it comes to the world of property marketing, the saying of ‘never judge a book by its cover’ is one that definitely doesn’t apply. The cover is exactly what buyers look for, and aesthetics is everything. The benefits that come with having your property marketing images editing far outweigh anything else people might say. Ultimately, great images will definitely help to sell your property more effectively and quickly.