When you’re in charge of or help run an organization, there can be a lot of moving parts to keep track of. Sometimes, you can be so focused on the day-to-day tasks that you lose track of where you’re headed, or you may be working so hard with your head down that you can really appreciate having a breathe of fresh air. Having a speaker come to your business can be something that everyone, from the top management down to the support staff, can benefit from.
Customize the Message
Speakers on the circuit often have vast amounts of experience, great perspective, and strategies that they like to share with their audience. What you bring to the conversation is a specific knowledge about your history, your employees, and your mission.
It’s important to connect with a speaker before the official visit so that he or she better understands why you’re bringing him or her to your business. You can share your areas of strength and what you feel are your areas in need of improvement, and you can both ask each other questions as you start to build a relationship. Through this type of communication, the speaker can learn about what he or she should focus on and can better tailor a speech or workshop to specific areas.
It’s often the case that after a speaker is finished with a presentation, everyone in the room feels great, ready to take on any challenge. Then, people go back to their desks or head home, and some of that energy fades away. As a manager or owner, it’s your responsibility to help keep that energy going. You can periodically check in with your team, reiterate messages, and create practical goals for people to achieve.
There are many resources, such as Next Up Speakers, to turn to when it comes to finding some of the best business speakers. You can find someone that would be a great fit for your team.