January is that time of year when small business owners revise their branding and marketing materials, in order to decide whether they should still keep them or they’d better go for a revamp. This series of articles aims to help you make your brand more actual. First of all, let’s take a look at letterheads, in order to see how you can re-design them in line with current legal requirements.
Designing a professionally looking letterhead is far from being an easy task. “As it’s rather a complex process, you should take one step back and consider the basic tips, provided by expert printers in Hampshire.
The First Thing: Legal requirements
Sole traders are required to include their VAT number, the address of their business, and their name if it differs from the mane of their company. Limited companies need to include the fully registered company name, the registration number, the VAT numbered and the registered address. All these are mandatory, so make sure you haven’t overlooked any of them.
Partnership businesses need to include the same type of information as sole traders. If there are too many partners to be listed in the letterhead, you need to provide a place where people can find the full list of names.
There are also general requirements you have to stick to. People expect to find your telephone numbers, your email address, your logo, your social media and your website address among other things.
Noe that we’ve covered the mandatory details, let’s see how you can create a beautiful and stylish letterhead.
1. Choose Simplicity
One of the most important guidelines of letterhead design is to keep it simple. While it isn’t supposed to sell your services to potential clients, your letterhead is surely a mechanism of delivery. You need to do your best to keep it as simple as possible.
2. Customize Your Details
When sending a letter to various recipients, you may need to optimize your letterhead. For instance, if you know the recipient doesn’t use a fax machine, you may want to delete your fax number from the letterhead. Customize the information to suit the profile of your recipients.
3. Follow Your Corporate Branding
Your letterhead should be in line with the general branding of your company. Use your logo and stick to the color scheme of all marketing and communication materials. This is how you can create brand awareness and help people remember your company when they need it.
4. Observe the Right Positioning and Alignment
The size and the shape of your letterhead should be in line with the overall design of your stationery. Take care where you position each and every individual design element, in order to create a neat effect. By choosing the adequate offset, you can integrate the letterhead into the overall design of the page. This should be one of your design goals, so make sure you don’t overlook it.
5. Be Smart When Using Colours
Colours need to be used wisely in letterheads, as well as in any other design element. Use colour to emphasize certain pieces of information. You can use this tool to your advantage, but you need to be very careful to not overdo it. Colour can make it or break it when it comes to stationery design, so try to use it with great care.