Category: general

January is that time of year when small business owners revise their branding and marketing materials, in order to decide whether they should still keep them or they’d better go for a revamp. This series of articles aims to help you make your brand more actual. First of all, let’s take a look at letterheads, in order to see how you can re-design them in line with current legal requirements.

Designing a professionally looking letterhead is far from being an easy task. “As it’s rather a complex process, you should take one step back and consider the basic tips, provided by expert printers in Hampshire.

The First Thing: Legal requirements

Sole traders are required to include their VAT number, the address of their business, and their name if it differs from the mane of their company. Limited companies need to include the fully registered company name, the registration number, the VAT numbered and the registered address. All these are mandatory, so make sure you haven’t overlooked any of them.

Partnership businesses need to include the same type of information as sole traders. If there are too many partners to be listed in the letterhead, you need to provide a place where people can find the full list of names.

There are also general requirements you have to stick to. People expect to find your telephone numbers, your email address, your logo, your social media and your website address among other things.

Noe that we’ve covered the mandatory details, let’s see how you can create a beautiful and stylish letterhead.

1. Choose Simplicity

One of the most important guidelines of letterhead design is to keep it simple. While it isn’t supposed to sell your services to potential clients, your letterhead is surely a mechanism of delivery. You need to do your best to keep it as simple as possible.

2. Customize Your Details

When sending a letter to various recipients, you may need to optimize your letterhead. For instance, if you know the recipient doesn’t use a fax machine, you may want to delete your fax number from the letterhead. Customize the information to suit the profile of your recipients.

3. Follow Your Corporate Branding

Your letterhead should be in line with the general branding of your company. Use your logo and stick to the color scheme of all marketing and communication materials. This is how you can create brand awareness and help people remember your company when they need it.

4. Observe the Right Positioning and Alignment

The size and the shape of your letterhead should be in line with the overall design of your stationery. Take care where you position each and every individual design element, in order to create a neat effect. By choosing the adequate offset, you can integrate the letterhead into the overall design of the page. This should be one of your design goals, so make sure you don’t overlook it.

5. Be Smart When Using Colours

Colours need to be used wisely in …

Read More

The indisputable fact of the matter is that the world now is vastly different than it was a mere decade ago. Folks rely far more heavily on technology than in the past and all types of business entities have the ability to garner valuable information from data aggregation. Illustrative of this is the use of predictive analytics as a means to efficiently anticipate consumer purchasing activity and gear marketing efforts in such a way as to make those purchases even more likely. Because the business world these days is so fluid and dynamic, it is essential for companies of every description to take full advantage of technology if they have any hope of staying even with or perhaps surpassing their competitors.

Training Methodologies Rooted in Years Past

Given the advent of a large number of technological advances capable of producing a great deal of consumer and other data, it is curious that many business enterprises continue to use static training methodologies rooted in years past. There can be little doubt that the majority of enterprises fail to place adequate emphasis on project management training. This is an area ripe for reform, particularly in light of the fact that over thirty percent of all employees have stated that poor training restricts their ability to learn and grow and may prompt them to seek positions elsewhere. Furthermore, holding fast to obsolete training concepts can prove extremely expensive.

Savvy corporate training personnel are well advised to examine the true amount of guidance their workforce requires and the best ways to cater to each group’s distinctive style of learning. Researchers from Middlesex University recently discovered that nearly three-quarters of all employees felt that they were not living up to their full potential, stating that an absence of development tools was to blame. Interestingly, in a 2015 study published by the Association of Talent Development, more than sixty percent of management personnel acknowledged that they were not succeeding in meeting the unique learning needs of their workforce.

Adequate Training Programmes

What is the best way for corporate trainers to confront these challenges and provide the development and training programming their workforce members desire? It is clear that business enterprises have little choice but to adjust to the requirements of 21st-century staff and integrate technology as they craft their training strategies going forward.

HR and workforce analytics tools can provide businesses with insights about distinct learners so that corporate training programming can be properly tailored to suit. Technology currently exists that can access real-time, individualised automation methods to deliver customised content that speaks to each employee’s preferred method of learning. In this way, productivity can skyrocket and corporate onboarding can be expedited. Employees will feel valued and the results of training endeavours will be far more valuable to all stakeholders.

Benefit of Customised Training

One of the main benefits of customised training technologies is that employees are taught in a manner that brings out the very best in each person. The programmes can be designed …

Read More