Archives September 19, 2018

The Benefits of Having Your Property Marketing Images Edited

It has been said that a photo can speak a thousand words. That is even more appropriate when it comes to property marketing. The images that you use for your property marketing are not only a reflection of your business, brand, and the way you would like to be perceived, they are also a critical element that helps to market a property. Property images offer immediate connections to buyers and help to draw them in and clinch the sale.

We strongly believe that well taken, high-quality property marketing images with CGI services can make a big difference when it comes to marketing a property. Property portals have statistics that provide evidence of that. It is a fairly straightforward process to take the right photos, but provide them with the right finishing touches so that the property stands out from all of the others in the area that can provide your property marketing with significant improvements.

Why should your property marketing images be edited?

With major social media channels like Instagram highlighting the importance of taking high-quality images of even simple things like your breakfast, it definitely brings the question of why aren’t we putting as much effort into getting out property marketing images edited into the forefront. A potential buyer is drawn in by aesthetically pleasing images, so it will pay off over the long term to edit your images properly.

The Guardian recommends that 95% of property searches are done online now, with an increasing number of buyers searching website and social media listings before going in physically to see an estate agent. Although this method is easier and faster for buyers, it does eliminate estate agents being able to “sell” a property and encourage viewings of properties that might not hit the brief of the purchaser initially. If a property has just image online for selling it, making sure that you have enticing and well-edited property images for drawing in buyers, will lead to more viewings and a sale ultimately.

There are a number of benefits that come with editing property marketing images. You don’t need to be an editing wizard to achieve high-quality images. There is a wide range of techniques that can be applied to property images in order to improve their quality. When you pay attention to those small details it can help to increase your property’s appeal. You might think that clothing appears on the edge of a shot or a car parked on the outside of the property are insignificant details. However, they can really jump out at prospective buyers like flashing red warning signals. If you take the time to edit your images it can make a big difference, we promise!

Hire a studio skilled in property images

Hire a studio that is skilled in producing stunning and exquisite property images. They should follow a standard where each image goes through a set series of techniques in order t ensure they get the absolute best out of every image. The things that …


Is a Fixed or Variable Mortgage Best for You?

A big question that a lot of homebuyers will have is what kind of mortgage is going to offer them the best overall deal. In more simple terms, it really comes down to variable or fixed rates, where both do exactly what they say.

Fixed Rates

With fixed rates, they are not going to fluctuate over a specified period of time, regardless of what may happen with the Bank Of England base rate. Various deals will allow the rate to be fixed depending on different time periods, which will usually be between two to five years. In some cases, it can be as long as ten years.

What this means is that a borrower will have foresight as to what they will pay for the length of the fixed rate. The main benefit to a fixed rate is that budgeting can be easier as it offers freedom from the worries that your monthly payment will climb along with the interest rates when they rise.

The major downside here is that a lot of the fixed rates can end up putting you into a deal that has early repayment charges. When you need to repay the mortgage, it could result in charges that could be thousands of pounds. Most lenders will allow you to pay over a certain amount without having any sort of penalty, which will usually be about 10% of the outstanding balance of the mortgage per annum even for commercial properties if commercial building surveys in Surrey have been carried out.

Variable Rates

A variable rate will be linked to, or offer, a rate that could be moved up and down. This will cause the mortgage payment to rise and fall accordingly.

Some of the variable rates will have a certain margin that is below the standard variable rate with a lender and will sometimes be called discounted deals. Lenders will have complete control of a standard variable rate and have the ability to alter rates when they want and as often as they want.

A tracker mortgage is another variable rate option, which is pegged to the base rate of the Bank Of England. These will move up and down in direct relation to changes in this base rate.

Overall, the benefit of a variable deal is that you will have an initial interest rate that could be a bit lower than fixed rates. The downside here is that your rates will climb, making your payments rise.

Who Should Have A Fixed Rate?

If you are looking for the security of having payments that are not going to increase, then a fixed rate is for you as long as you are okay with being locked into a deal. Any first-time buyer and home buyers that will have a bigger mortgage will usually prefer the stability of a fixed rate, especially when you look at all of the other costs that come with buying property.

Who Should Have A Variable Rate?

Because the base rate is at …